EXPERIENCE
Assistant Manager - Digital Solutions
Corporate Travel Management (HK) - 2021.3 to Present
Corporate Travel Management Pty Ltd (CTM) (ASX:CTD) is a global provider of innovative and cost-effective travel solutions spanning corporate, events, leisure, loyalty and wholesale travel.
Job Responsibilities
– Maintenance all the BtoC websites : Lotustour.com.hk / Westminstertravel.com / Beestravel.hk
– Manage all the UI / UX on the digital projects
– Vendor management and coordination
– Monitor and consultant on all the BtoC projects
– Social media management on all the BtoC platforms : Lotustour.com.hk / Westminstertravel.com / Beestravel.hk
– Google ad management on Search keywords marketing / Social Media Ads control on FB / IG
– Content marketing research and suggestion on SEO direction
Senior officer - Website & Multimedia
Our Hong Kong Foundation - 2020.4 to 2021.2
The OHKF is a leading non-profit and non-governmental organization dedicated to promoting Hong Kong’s long-term interests and sustainable development by drawing upon Hong Kong’s unique advantages’.
Job Responsibilities
– Maintenance of the website development of Ourchinastory.com
– Project management on digital projects such as website & EDM system development, Mobile apps UI design, UX tracking
– Implement EDM system development Manage SEM budgeting and SEO content’s planning
– Analytics on the website’s traffic performances through GA
Assistant Manager - Digital Analytics
Westminster Travel Ltd. - 2012.8 to 2020.2
Westminster Travel is a local based company in the field of travel and tourism services. They are providing corporate travel services to the local big clients such as HSBC, Local Universities, Government, etc…. In addition, WTL became a member of the Corporate Travel Management (Australia) Group during 2016.
Job Responsibilities
– Maintenance of all company websites (Joomla, WordPress & Custom) and social media contents
– Project management on digital projects such as website development
– Provide digital marketing consultant service for the CTM’s group member
– Manage and analytic all SEM, SEO, EDM, and website performances
– Joint promotion with KOL
– Manage all UI / UX such as art direction and project development
– Monitor all events and conference meeting art design and production
Marketing Executive (Digital Marketing) - Sodexo (Hong Kong) Ltd.
2010-2012
Sodexo is a global leader in food services, facilities management services, and the global outsourcing expert, striving to improve the standard of daily life. They have many international clients such as HSBC, Citibank, AIA insurance, etc…
Job Responsibilities
-Renewing the Promotion Website development
– Assist & Monitoring the project management on a digital project
– Maintenance of the company websites
– Apply SEO skills on developing the website
– Maintenance of the SEM account
– Design and provide art direction for the regional website
– Monitoring and coordinate with the agency for all the visual & web design
– Printing quality control
Marketing Officer - Sino Education Group
2009-2010
Job Responsibilities
– Project management on developing the CRM system
– Manage all SEM for the company websites
– Applied the SEO technical on the website of hkhta.edu.hk / sino.edu.hk
– Monitoring all digital marketing budget such as PPC / SEO / Facebook
– Maintenance the company websites and social media contents
– Planning and monitoring the rebrand project
-Developed a new EDM system
EDUCATION
The Hong Kong Polytechnic University
2009-2013
Master of Science – Multimedia and Entertainment Technology
The University of Huddersfield
2006-2008
Bachelor – Advertising, Media and Design Management
The HKUST Lifelong College
2003
Diploma – Multimedia Design
The International Academy of Design
1998
Diploma – Computer Graphic
Certificate – Public Relations Campaigns Management & Foundation Public Relations
Google Analytics Individual Qualification
SKILLS
Technical & Softwares skills
